KEEO is a new brand of intelligently reimagined hair tools for the modern world. Beautifully simple. Refreshingly inclusive. Thoughtfully designed. We don’t reinvent technology for the sake of it. Instead, we believe in engineered simplicity. Doing less but better. Stripping out the features people don’t need, and innovating where it really matters.

The result? Brilliantly user-friendly tools that anyone can use – faster, easier, and gentler than ever before. Because great hair shouldn’t be a high-skill, salon-only, special occasion kind of thing. It should be a positive, self-affirming, everyday ritual. Something anyone can do to feel beautifully, powerfully, authentically themselves.

Our flagship product, the KEEO Genius Smart-Glide Straightener, is designed to care for your hair with contoured plates and a precision air-gap that doesn’t clamp, but rather glides smoothly, giving you results that are flawless, not flat. We’re all about giving you the tools to be yourself and feel confident in your own style.